Hepburn Tech RescueHepburn Tech Rescue

Workshops / AI for business

Don't pay for AI.

People ask me all the time which AI chatbots I pay for. The answer is none of them. I was an early adopter and I have tried the lot, and the truth is it's overhyped, especially for business.

AI is a powerful tool and, love it or hate it, it's here to stay. The marketing around it is another matter, built on lies and promises nobody intends to keep. If you're worried about getting left behind, or you just want to know what is actually worth paying for, this session is for you.

My advice is to pay for no chatbots at all and let the free tier be your accountability system. In the session I show you how to use AI efficiently, how to avoid wrecking your SEO with it, and which tasks it genuinely beats you at against the ones it could never take from you. We also look at the tools worth knowing about beyond chatbots like ChatGPT, Gemini and Claude.

The marketing wants you to believe it's better than you. I'm here to tell you no hammer is better than a carpenter.

What we cover

Free vs paid

Which tools are worth money and which ones the free tier handles fine.

SEO and AI content

How to use AI for drafts and research without damaging the search visibility you already have.

Where AI actually helps

Structuring messy data, reviewing code, turning a to do list into a schedule, drafting templates you finish yourself.

Where to stay hands on

Toyota calls it autonomation. Automate what makes sense, keep a human on what matters. Same idea for AI in your business.[1]

Takeaways

  • A clear read on where AI fits your business and where it does not
  • Practical workflows you can use the next day
  • A written summary of your concerns, options and next steps
  • Confidence about what to stop paying for

Bring your own

Bring a real problem, workflow or stuck task from your business. We work through tailored suggestions for how AI can help solve it without you losing touch with the work that actually needs you.

Taylor Hay

Your host

Taylor Hay

I'm an early internet kid who has lived, breathed and studied computers since the beginning of the modern internet. I have a passion for educating people on how to avoid the pitfalls of the 'net without just going offline.

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